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Love is in the Air
This year, Love is in the Air will run from February 2nd through the 16th. This event was based around Valentine’s Day, giving players a chance to give and receive gifts throughout Azeroth.

liita04.jpg

Originally Posted by Blizzard (Blue Tracker / Official Forums)
A quick update on changes to Holiday Loot with the launch of 'Love is in the Air' today:

When we changed Holiday dungeons to scale based on a player’s level, we aimed to increase participation in those dungeons. We also wanted to avoid a situation where a player with an army of low-level characters had a better chance at receiving account-wide rewards than a player with one or two max-level characters. At the same time, we didn't want to impact the amount of chances that players who maintain several max-level characters had in previous years.

As a compromise, we made account-wide rewards a random drop for any character capable of participating in current-expansion content. For the remainder of Legion, players level 98 and above fit that criteria. The minimum level requirement will increase again in Battle for Azeroth, and will continue to increase in future expansions.

New in 2018
  • Heirloom upgrades added to the event vendor.
  • Event specific cosmetic items can be transmogged.
  • Neck slot items are now item level 880.
  • Players that are lower level than current expansion content (lower than Level 98) receive Heart-Shaped Carton, which doesn't contain the Big Love Rocket


Lovely Charm Collection
To start collecting Lovely Charms, players must purchase a Lovely Charm Collector's Kit from Kwee Q. Peddlefeet. With it in their inventory, players will be rewarded with Lovely Charms whenever they fight enemies which would grant XP or Honor.


The Event Boss: Apothecary Hummel
You can queue through the dungeon finder to kill Apothecary Hummel, who drops a Heart-Shaped Box or Heart-Shaped Carton (depending on your level) for the first kill of the day - this can contain:


Apothecary Hummel also drops a random neck piece from the following list:

Upon killing Apothecary Hummel for the first time you will also be awarded a Faded Lovely Greeting Card, which will begin the quest Something is in the Air (and it Ain’t Love).


Quests
In Orgrimmar and Stormwind you will find the Love is in the Air areas, where a Junior Detective will be waiting for you with the introduction quest Uncommon Scents. Completion will unlock a quest chain which includes:


Gift to Faction Leaders
The Faction Leader daily quests are repeatable quests that require players to turn in a Lovely Charm Bracelet to the leader of their choice. The rewards will always be 5 Love Token and a Lovely Card, which increases stats based on the faction leader.

Horde

Alliance


Daily Quests


Rewards
Love is in the Air rewards can be purchased at a Lovely Merchant in major cities, in exchange for Love Token.

Mounts

Toys

Pets

Transmog and Love is in the Air Set

Heirloom

Miscellaneous


Achievements
The following achievements are able to be earned during the event. Everything under the Fool For Love category is needed as part of the meta for What a Long, Strange Trip It's Been, which awards Reins of the Violet Proto-Drake when completed.

Name Side Reward
achievement_worldevent_valentine.jpg Fool For Love Complete the Love is in the Air achievements listed below.
Title Reward: <Name> the Love Fool
inv_valentinescandy.jpg Be Mine! Eat the eight "Bag of Candies" heart candies listed below.
inv_staff_52.jpg Beacon of Love Have 25 Love Rays active on you simultaneously.
inv_jewelry_necklace_43.jpg Charming Create 12 Lovely Charm Bracelets.
spell_brokenheart.jpg Dangerous Love Assist the Steamwheedle Cartel in stopping the sinister Crown Chemical Co. plot.
inv_misc_dust_04.jpg Fistful of Love Use a Handful of Rose Petals on each of the race/class combinations listed below.
inv_valentineperfumebottle.jpg Flirt With Disaster Get completely smashed, put on your best perfume, throw a handful of rose petals on Sraaz and then kiss him. You'll regret it in the morning.
Alliance
inv_valentineperfumebottle.jpg Flirt With Disaster Get completely smashed, put on your best perfume, throw a handful of rose petals on Jeremiah Payson and then kiss him. You'll regret it in the morn...
Horde
inv_crate_03.jpg I Pitied The Fool Pity the Love Fool in the locations specified below.
inv_6_0raid_necklace_2a.jpg It Might Just Save Your Life Unleash the power of love contained within a holiday necklace.
inv_misc_basket_01.jpg Lonely? Enjoy a Buttermilk Delight with someone in Dalaran at a Romantic Picnic during the Love is in the Air celebration.
inv_staff_52.jpg Love Magnet Have 10 Love Rays active on you simultaneously.
inv_chest_cloth_50.jpg Lovely Luck Is On Your Side Open a Lovely Dress Box and receive a Lovely Black Dress.
inv_rosebouquet01.jpg My Love is Like a Red, Red Rose Obtain a Bouquet of Red or Ebon Roses during the Love is in the Air celebration.
inv_valentinescard02.jpg Nation of Adoration Complete the Lovely Charm Bracelet daily quest for each Alliance capital.
Alliance
inv_valentinescard02.jpg Nation of Adoration Complete the Lovely Charm Bracelet daily quest for each Horde capital.
Horde
inv_ammo_arrow_02.jpg Perma-Peddle Obtain a permanent Peddlefeet pet by procuring a Truesilver Shafted Arrow.
inv_ammo_arrow_02.jpg Shafted! Shoot 10 players with the Silver Shafted Arrow.
inv_valentineschocolate02.jpg Sweet Tooth Sample the Love is in the Air candies listed below.
inv_valentinepinkrocket.jpg The Rocket's Pink Glare Shoot off 10 Love Rockets in 20 seconds or less.
inv_staff_52.jpg They Really Love Me! Have 50 Love Rays active on you simultaneously.
Reward: True Love Prism
inv_misc_head_undead_01.jpg Tough Love Defeat the trio of Crown Chemical Co. apothecaries in Shadowfang Keep.

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