It looks to me like the artifact weapon is going to have the potential to be a lot of individual responsibility. Maybe completing different challenges like challenge modes and proving grounds will unlock different upgrades or aesthetics. I'm really excited to see how that develops.
Either way, not everyone enjoys the same things. After all, Paragon's videos don't feature voice comms and most people I know seem to prefer those over Method's kill videos which do have voice comms. It depends on the person.